Founded in 2007, Arise is one of Sweden’s leading independent renewable energy companies, known for their comprehensive 360-degree approach that spans the entire production cycle—from exploration to long-term management of renewable electricity. While initially focused on wind power, Arise has recently expanded into solar energy and energy storage, making their existing wind turbine logo feel outdated in light of their broader offerings.

Collaborating closely with IDX in Gothenburg on behalf of their client, we were brought in to develop a standout brand that reflects the exciting evolution of their business. Through insightful discussions with key stakeholders, we created a flexible branding system underpinned by a graphic symbol that represents their core offerings—wind and solar energy—while maintaining an abstract form that can adapt to future business developments as they grow.

Building on this symbol, we developed a series of identity elements, each geometrically connected to the core brand icon. This approach ensures a cohesive collection of assets that can be utilised across all branded marketing materials.