Villa Capponi, a noble Tuscan residence nestled in the hills above Florence, has been reimagined for modern living, transformed into an exclusive development of luxury apartments complemented by a wide array of onsite amenities designed to keep residents both healthy and entertained.

The marketing team sought an impactful website that would serve not only as a digital brochure but also as an effective sales tool, enabling agents to collect contact details from prospective investors and buyers. This website needed to communicate Villa Capponi's unique blend of historic charm and contemporary luxury while providing an immersive experience for potential residents.

To capture the villa’s timeless elegance, we relied on high-quality photography and carefully composed video footage that highlighted both the grandeur of its exteriors and the intricate details within. Each photograph emphasized the villa's architectural beauty, from hand-carved moldings to classic Italian tilework, enhancing each space with a mix of natural and professional lighting to create an inviting atmosphere that preserved its authentic charm.

For an added layer of immersion, the site featured a bespoke watercolor map illustrating the villa’s layout, amenities, and individual apartments. More than a functional tool, this map brought a touch of artistry to the presentation, with soft, hand-painted hues that evoked Villa Capponi’s historical ambiance. Every amenity—from the pool and spa to the vineyards and garden terraces—was illustrated in detail, allowing viewers to visualize the property as a whole while discovering the lifestyle opportunities available within its walls.